School of Lunch was created by Hilary Boynton, a mother of five who refused to accept the quality of food that her children were being served at school lunch. She rolled up her sleeves and took on the challenge of becoming the lunch lady with virtually no culinary training. She was able to create a successful school lunch program based on Regen-Living and launch the Lunch Leader training program. Today the team is distributing ‘My SOL Box’ school lunch kits to families across the country stuck at home without school lunches because of the pandemic.
Where we’re at now
After finishing up the SOL project at the end of the school year, I joined the SOL Team as a Freelance Designer with the goal of further pushing their branding and market potential. Today, I meet monthly with the team to evaluate their market position and continue to push out collateral as they enter into new and exciting endeavors.
Brand Identity, Marketing Strategies, Digital and Print Design
The Brand Solution
Hilary and her team are a lively bunch that dish up colorful plates to children and adults alike. The brand should be able to touch people in a modern, easily digestible, and inspiring manner. SOL empowers people through knowledge, inspires them through demonstrations of love and gratitude, and connects like-minded people to each other. The team is disrupting the status quo – and having fun while doing it – and the brand identity reflects their energy.