The Challenge
Explore how typography is used in an everyday application through photography, copywriting, and book design.
Services
Book Design, Photography, Copywriting
The Solution
A dive into the connection between movement and motivation in fitness typography — Movement within type is one of the key elements to evoke an emotion. When the typography of a brand such as athletic wear, workout machinery, and/or a gym is able to portray motion within the type, consumers are more likely to be motivated to move and get active.
Collateral
Print Book
The Challenge
Explore how typography is used in an everyday application through photography, copywriting, and book design.
The Solution
A dive into the connection between movement and motivation in fitness typography — Movement within type is one of the key elements to evoke an emotion. When the typography of a brand such as athletic wear, workout machinery, and/or a gym is able to portray motion within the type, consumers are more likely to be motivated to move and get active.
Services
Book Design, Photography, Copywriting
Collateral
Print Book
