The Challenge

Explore how typography is used in an everyday application through photography, copywriting, and book design. 

Services

Book Design, Photography, Copywriting

The Solution 

A dive into the connection between movement and motivation in fitness typography — Movement within type is one of the key elements to evoke an emotion. When the typography of a brand such as athletic wear, workout machinery, and/or a gym is able to portray motion within the type, consumers are more likely to be motivated to move and get active.

 

Collateral

Print Book

The Challenge

Explore how typography is used in an everyday application through photography, copywriting, and book design.

The Solution 

A dive into the connection between movement and motivation in fitness typography — Movement within type is one of the key elements to evoke an emotion. When the typography of a brand such as athletic wear, workout machinery, and/or a gym is able to portray motion within the type, consumers are more likely to be motivated to move and get active.

Services

Book Design, Photography, Copywriting

Collateral

Print Book

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