

The Challenge
Build a dynamic and exciting brand system for a typically boring, tired and uncool business model of your choice. Design choices should be made in order to elevate the current experience and build a unique brand.
Services
Brand Identity, Print Design, Uniform + Vehicle Design, Signage Application, Icon System
The Solution
Boulevard Tires + Services is a bright, bold detour from your mundane tire shop. Located in Georgetown, South Carolina, Boulevard offers durable tires and quality services keeping cars of the coast on track since 1989. The design utilizes the Pantone shade ‘Safety Yellow’
Collateral
Letterhead, Business Cards, Invoice Statement, Vehicle Decals, Name Tags, Uniforms, Stickers, App UIUX, Signage
The Challenge
Build a dynamic and exciting brand system for a typically boring, tired and uncool business model of your choice. Design choices should be made in order to elevate the current experience and build a unique brand.
The Solution
Boulevard Tires + Services is a bright, bold detour from your mundane tire shop. Located in Georgetown, South Carolina, Boulevard offers durable tires and quality services keeping cars of the coast on track since 1989. The design utilizes the Pantone shade ‘Safety Yellow’
Services
Brand Identity, Print Design, Uniform + Vehicle Design, Signage Application, Icon System
Collateral
Letterhead, Business Cards, Invoice Statement, Vehicle Decals, Name Tags, Uniforms, Stickers, App UIUX, Signage









