Build a dynamic and exciting brand system for a typically boring, tired and uncool business model of your choice. Design choices should be made in order to elevate the current experience and build a unique brand.
Brand Identity, Print Design, Uniform + Vehicle Design, Signage Application, Icon System
Boulevard Tires + Services is a bright, bold detour from your mundane tire shop. Located in Georgetown, South Carolina, Boulevard offers durable tires and quality services keeping cars of the coast on track since 1989. The design utilizes the Pantone shade ‘Safety Yellow’