Client Jamie Coval challenged designers to further develop the Aspen Surplus brand and sub brands, as first established by the revival of the original Aspen leaf and snowflake designed by Herbert Beyer in 1946.
Brand Identity, Out-of-Box experience, E-Commerce Web Design, Product Design, Social Media
Aspen Surplus is a direct to consumer mountain lifestyle brand targeting people who are active, love the mountains, look for truth and are somewhat irreverent. The company exists to celebrate ski culture and champion all aspects of mountain living. The brand goal is to provide insights and products that fulfill people’s passion for skiing and mountain lifestyle