The Challenge

Client Jamie Coval challenged designers to further develop the Aspen Surplus brand and sub brands, as first established by the revival of the original Aspen leaf and snowflake designed by Herbert Beyer in 1946.

Services

Brand Identity, Out-of-Box experience, E-Commerce Web Design, Product Design, Social Media

The Solution 

Aspen Surplus is a direct to consumer mountain lifestyle brand targeting people who are active, love the mountains, look for truth and are somewhat irreverent. The company exists to celebrate ski culture and champion all aspects of mountain living. The brand goal is to provide insights and products that fulfill people’s passion for skiing and mountain lifestyle

 

Collateral

Mailing Packaging, Print Collateral, Stickers, Snow Gear, Outdoor Equipment

The Challenge

Client Jamie Coval challenged designers to further develop the Aspen Surplus brand and sub brands, as first established by the revival of the original Aspen leaf and snowflake designed by Herbert Beyer in 1946.

The Solution 

Aspen Surplus is a direct to consumer mountain lifestyle brand targeting people who are active, love the mountains, look for truth and are somewhat irreverent. The company exists to celebrate ski culture and champion all aspects of mountain living. The brand goal is to provide insights and products that fulfill people’s passion for skiing and mountain lifestyle 

Services

Brand Identity, Out-of-Box experience, E-Commerce Web Design, Product Design, Social Media

Collateral

Mailing Packaging, Print Collateral, Stickers, Snow Gear, Outdoor Equipment

Previous Project

School of Lunch

Next Project

Wave

BAck

Next